Freedom and Independence for Women in the 1950s Essay -- Exploratory

Freedom and Independence for Women in the 1950sHaving invested 27 million dollars and xi years of research, Du Pont de Nemours Inc. roused world-wide interest when the company displayed the first ever nylon stockings in the tender York World Fair in 1938. Nylon apparel, including womens lingerie and foundation garments, soon appeared on the American market in wide varieties. Unfortunately, the quantities were limited. Women paid deathly steep pre-war prices to obtain a pair of these famous nylons they quickly became a symbol of status and wealth (Ewing, 111). Its heyday, however, was brief, for in February 1942, Americas nylon liter exclusivelyy went to war with the soldiers, and nylon stockings temporarily became extinct. Post-war attitudes toward nylons and other underwear drastically differed from those of the pre-war. This 1952 Du Pont Nylon ad coincides with this change. The advertisement indicates non only the remaining post-war patriotic sentiments, but also the progress w omen do since the 1930s in obtaining more freedom, independence, and simplified lifestyle. The 1950s encompassed a spirit that rallied around the American behave. It was fashion adequate to(p) to be patriotic, and Du Pont utilized manipulation of color to suggest that corrosion Du Pont nylons is indeed patriotic. No other colors exist than red, white, and gamey -- from the white boat to the blue high heels, patriotism is painted all over the ad. The two characters in the ad support the American cause by supporting the nylon company. Wouldnt you? This effective advertising technique guilted many women into acquire Du Pont Nylons. Before the war, women stayed home to take care of the family, but the war laboured many to go to work. Women finally tasted the sweet... ...s. The introduction of nylon and of the mass-production methods that were stimulated by the emerging demand for what now became a machine-made article progressively light-emitting diode to simpler and more functi onal lifestyles (Ewing 1 1 7). This fabric could be rinsed pop and drip-dried in an hour or two with no need of ironing. The muliebrity in the ad has no time for laborious tasks that come along with complicated clothing she has people to see, things to do, and new areas to conquer. As you women put on your favorite pair of fish net nylons, consider the changes the post-war women made to consent to you that freedom and independence. Though women were suppressed in many ways during the 1950s, they were able to gain many rights which progressed women along the road towards the rights we enjoy today. Works Cited Ewing, Elizabeth. Underwear, a History. Theater Art Books, 1972.