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Social Aspects of Marketing EssayThe market economy is a faceless system that is hold up by competition, and the means to achieve and succeed may not always be ethical or acceptable. Marketers have been accused for deceptive practices, such as deceptive pricing, promotion and packaging. Deceptive practices lead the consumer to conceptualise they get more value to their money than they actually do. Marketers have also been accused for creating needs that would not exist without heavy advertising. For example, hatful can be made to believe that they might need a certain medicine for a condition that actually does not require medical treatment. Due to these faults selling practises have changed in the previous years to be more socially and environmentally responsible, and battlefronts such as consumerism and environmentalism have developed. We will now shortly go through these concepts. Societal MarketingResent environmental problems, resource shortages, worldwide economic pro blems and neglected social services have led to a deliver of a new merchandise concept, Societal Marketing. Societal marketing concept is a marketing precaution philosophy that underlines that satisfying customer needs in effect and efficiently while achieving organisational goals is not enough. The mood of societal marketing concept is that the organisation should determine the needs, wants and interest of target markets and deliver the desired satisfaction more effectively and efficiently than competitors in a way that maintains or improves both the consumers and societys well-being. (Kotler et al. 2005) ConsumerismConsumerism stems from the idea that the marketing system should be efficiently serving consumer wants. Consumerism is an organized movement of citizens and government agencies to improve the rights and agency of buyers in relation to sellers. (Kotler et al. 2005) Consumerism underlines that the buyer has the right to be well informed of the product, protected agai nst questionable products and marketing practises, and the right to influence products and marketing practises, for example by being able to propose ingredients to products. EnvironmentalismEnvironmentalism is a movement that is concerned with the effects ofmarketing systems to environment. Environmentalism is an organized movement of concerned citizens and government agencies to protect and improve peoples living environment. (Kotler et al. 2005) Environmentalism questions whether the costs of serving consumer needs and wants are too high. The latest environmentalism waving is environmental sustainability which refers to the idea that companies should seek sustainable ways of producing profits. This could be achieved by utilizing new environmental technology, preventing pollution, underlining sustainability in strategy, and by product stewardship expanding the company responsibility of the product to its whole life cycle. (Kotler et al. 2005)