Advertising as social communication -- semiotics Essay

Advertising as brotherly communication -- semiotics - Essay ExampleKarl Marx has defined commodities as products that are independent in reputation and hurt some form of value that humans requirement or enjoy (Economic Manuscripts, 1993). The ad that is elect for this finical topic is that of Marlboro cigarettes which are quite known and popular in the macrocosm being ane of the most bought of that particular commodity. Cigarettes are now sold worldwide and a large part of the orbicular population smoke and the tobacco companies are trying harder now than ever to maintain the brand loyalties that they soak up earned over the years from their customers. Not only this, companies strive now at a great pace to perhaps snag a few customers from other brands or to pull in those who have recently begun smoking. So integrity can say that Marlboro cigarettes are a lifestyle commodity and one of which the exchange value sign value has been overshadowed by its use value.As in the mar keting world exchange is a major component and for any exchange to take place there has to be knowledge in the minds of the consumers or buyers and sellers. This particular ad attempts to project to the general public that their particular need can be complimented by the use of this particular brand of cigarette. Thought a lot of advertisements may rely on the idea of abstraction to convey their message across to the public there is a certain risk that is to be ascertained when this route is taken. Not everyone may be on the corresponding page as those who created the advertisement and the whole concept may not even be hold still for what the people behind the desk even wanted.There is no real form of abstraction in this particular advertisement that has been published by Marlboro. The simple idea is to introduce the product and a male calculate has been introduced with who the male population at large is mindd to be on the same level with. The true western theme that has been employed by this particular company again is highlighted as a sense of manliness is trying to